Why We Shouldn’t Normalize Disposable Items

Editor: Agnes Sulistya (LCI Team)

These days, many things are being pushed to become “normal” — especially on social media. Trends on social media can quickly shape consumer behavior and redefine what is considered “normal.” However, from a sustainability perspective, not every trend aligns with responsible consumption. One recent example that surfaced on TikTok is the promotion of so-called “portable panties”—single-use disposable underwear marketed as a convenient solution for travelers. 

The influencer’s message was simple: "Instead of bringing home a pile of dirty laundry, just wear these and throw them away. They're cheap and convenient." While the message may seem harmless, the phrase "throw them away" instantly triggered a deeper concern: how many people, especially among Indonesia’s large and growing travel community, will normalize this habit without considering its environmental consequences?

Indonesia’s Waste Problem Is Already Alarming

According to 2024 data from SIPSN KLHK, Indonesia’s waste consists of various types, with food waste (39.3%), plastic (19.7%), textiles such as fabric (2.6%), etc.. However, if trends like disposable items continue–especially during high-mobility periods like mudik and holiday seasons–it’s only a matter of time before this number increases. And with so many other single-use products (often plastic-packaged) quietly becoming part of daily routines, the cumulative effect on our environment should not be underestimated.

Disposable Culture May Conflict with National Goals

Indonesia has committed to achieving “Indonesia Bebas Sampah 2025”–a vision of a waste-free nation. However, that goal will not be possible if we continue promoting non-essential single-use products. These kinds of habits undermine years of effort in policy-making, public education, and community-led sustainability programs.

If we continue to promote disposable lifestyles — especially for something as intimate and manageable as underwear — how can we realistically expect to achieve national goals like “Indonesia Bebas Sampah 2025”?

Choose Convenience with Conscience

The push for convenience must not come at the expense of sustainability. Travel habits — even small ones — matter. As consumers and content creators, we hold influence. Let’s promote practical alternatives that are both hygienic and environmentally responsible — such as reusable underwear that can be washed, either at home or through a laundry service.

Reference

Kementerian Lingkungan Hidup dan Kehutanan Republik Indonesia. (n.d.). Sistem Informasi Pengelolaan Sampah Nasional (SIPSN). Retrieved June 10, 2025, retrieved from https://sipsn.kemenlh.go.id/sipsn/public/data/komposisi